Brand Valuation
How is a Brand Valuation? Have you ever wondered why two products that look very similar sometimes have very different prices because of their names and brands? Where does this price difference in products come from?
Perhaps the first answer to this question is: Product quality
Yes, quality is one of the factors, but there are many reasons that make one brand more valuable than another.
This value is not only in the price of that brand’s products,Therefore when we talk about valuing a brand, we mean the real value of a name. The real value of a reputation.
Six basic factors determine the brand valuation process, which are transparency, credibility, assurance, adequacy, impartiality; Also financial parameters and legal behaviors. There are also three approaches to valuing a brand: the cost approach, the market approach, and the income approach.
According to Brand Finance’s Global 500 2025 research, 4 out of the 5 most valuable brands in the world are technology brands:
Apple: brand value of USD574.5 billion, up 11% from 2024
Microsoft: brand value of USD461.1 billion, up 35%
Google: brand value of USD413.0 billion, up 24%
Amazon: brand value of USD356.4 billion, up 15%
The institute has also analyzed the highest growth of various brands since 2020. For example, although Brand Finance began valuing TikTok in 2022, its 79% growth in 4 years puts it alongside other high-growth brands.
Why should brands be valued?
A clear statement of your brand values allows you to create deeper relationships with your customers and target audiences. Incorporating values into your business strategy will help you keep your brand authentic and unique. Core brand values allow you to increase brand consistency across all marketing, communications, and sales activities.
Value your brand with our experts at brandvalley group