Service overview
Brand ISO is an international standard for measuring brand value. It provides a framework for valuation, including procedures and methods, and shows methods for reporting results.
Service detail
The purpose is to provide a consistent and reliable brand valuation approach that can be applied across all types of brands: big or small; local, national or international.
The standard provides guidance on valuation assumptions and analysis.
ISO 10668 also specifies requirements for the contents of an ISO-compliant brand valuation report.
Service detail
Brand Evaluation — Principles and Fundamentals provides an integrated framework for brand evaluation containing brand input elements, output dimensions and sample indicators.
This standard is a useful starting point for companies and organisations wanting to increase their brand value. It provides a universal view of non-financial and financial measures, with the intention that more specific standards will be developed in conjunction with companies undertaking this process.
The established service information also states that this standard specifies requirements for the contents of an ISO-compliant brand valuation report.
Service request
Select ISO 10668, ISO 20671 or both, then review the combined service total.
Your next step
Review the service, prepare the requested details and see the reference price before continuing.
