BRAND Watch is a service which monitors trademarks in all jurisdictions. This allows identical or similar trademarks owned by third parties to be identified.
01 / Coverage
190 countries
02 / Reporting
Weekly
03 / Process
Select country → Order → Payment
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Service detail
Why continuous monitoring matters
It is of high strategic importance to perform this search because it allows you to identify and monitor applications for similar trademarks that may devalue your own. It is also useful for identifying and responding to imitations.
The existence of another trademark that is identical or similar to yours is likely to devalue your trademark because customers may confuse the commercial origins of both trademarks.
BRAND Watch provides continuous monitoring of trademark applications and allows a timely response to detected imitation.
02
Service detail
Key advantages
The world’s best trademark similarity algorithm
Global coverage of high quality data across 190 countries
Weekly reports
Full automation and template support
Add your own branding
Keyword filter for Goods & Services
All classes included
03
Service detail
Similarity strategies
The comprehensive search algorithm is trained with a proprietary statistical method using more than one million official cases—including oppositions and 2(d) citations in 25 languages—where two marks were found confusingly similar by a government official.
Identical
Phonetic similarity
Orthographic similarity and misspellings
Prefix, infix and suffix variations
Vowel and consonant similarity
Plurals and stemming
Abbreviations and acronyms
Translations
Other similarities
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Service detail
A simple Brand Watch process
We have kept the Brand Watch process as simple as possible.
Select country
Order
Payment
Service options
Brand Watch packages
Review the available categories, prices and steps before preparing your request.
WIPO (Madrid System)
$3,600
Europe
$2,400
ARIPO
$1,800
OAPI
$1,800
Single country
$1,200
Global · 190 countries
$3,600
Decision questions
Before you begin.
Clear answers to the questions that usually shape the scope of this service.
01What does Brand Watch monitor?+
BRAND Watch is a service which monitors trademarks in all jurisdictions. This allows identical or similar trademarks owned by third parties to be identified.
02Which watch packages are listed?+
The page lists WIPO (Madrid System), Europe, ARIPO, OAPI, single-country and global packages. Review the available geographic scope before choosing a package.
03What reporting does the service describe?+
The published Brand Watch service description lists weekly reports and searches for identical or similar trademarks.
