Fair Trade Brand

The standards include core and development requirements aimed at improvements that benefit producers and their communities.

The lives of farmers and workers in supply chains are prioritised and they are involved as active participants in the decision-making process.

Principles include creating economic opportunity for disadvantaged producers, transparency and accountability, and ensuring the absence of child labour.

• Non-discrimination
• Gender equality
• Freedom of association
• Respect for the environment
• Minimum prices during market fluctuations

These certificates and marks are registered trademarks of Fairtrade International. The standard can be used by groups that meet specific requirements, including agricultural cooperatives, large farms or factories with hired labour.

Companies that buy and sell fair trade products can also use the standard. Holders must consider minimum prices during market fluctuations and align their pricing conditions with the standard.

For more than three decades, fair trade has been improving the way business is done through better prices, better working conditions and a fairer deal for farmers and workers.